Antitrust Litigation Watch — Kirby Law

Market Context & Opportunity

The DOJ Antitrust Division has signaled aggressive enforcement across multiple sectors in 2025-2026. Key triggers:

• Recent policy shift: The DOJ's merger guidelines finalized in late 2024 created more rigorous presumptions against vertical and conglomerate mergers
• Criminal antitrust enforcement is expanding beyond classic price-fixing into labor markets (no-poach agreements) and information exchange practices
• Section 2 monopolization actions targeting tech platforms and data aggregation practices are accelerating

Target Audience

PRIMARY: General Counsel & corporate counsel at mid-market firms ($50M-$1B revenue)
 operating in concentrated industries
SECONDARY: Outside counsel at regional firms without dedicated antitrust practices
TERTIARY: CEOs/CFOs of companies facing merger review or civil investigative demands

Content Architecture — 12-Week Editorial Calendar

| Week | Content Type | Working Title | DOJ Nexus | |------|--------------|---------------|-----------| | 1 | Alert | "DOJ's New Merger Guidelines Hit Mid-Market: What Changed Overnight" | Merger review | | 2 | Deep Dive | "Civil Investigative Demands: The First 30 Days Matter Most" | CID defense | | 3 | Case Watch | "US v. [Company]: 3 Compliance Failures That Triggered Criminal Referral" | Criminal referral | | 4 | Analysis | "No-Poach Prosecutions Enter the Mainstream: Your HR Department Is Now an Antitrust Risk" | Labor antitrust | | 5 | Practical Guide | "Pre-Merger Notification: 8 Red Flags That Trigger DOJ Second Requests" | HSR Act | | 6 | Webinar | "What to Do When the DOJ Calls: A GC's Playbook" | Investigation defense | | 7 | Case Watch | "Data Sharing Crackdown: Why Competitor Information Exchanges Face New Scrutiny" | Information exchange | | 8 | Alert | "DOJ Compliance Certification Program: Real Protection or Paper Tiger?" | Corporate compliance | | 9 | Interview | "Former DOJ